Business enablement is more than just using technology to improve efficiency or reach new markets. It's a mindset that puts the customer first, striving to continuously create value for them.
When businesses adopt this business enablement mindset, they start to see opportunities instead of obstacles. They're able to be more agile in an ever-changing marketplace. Most importantly, they're able to better serve their customers and create lasting relationships.
So what exactly is business enablement? How can businesses adopt this mindset?
Learning expectations for this guide
- What is business enablement?
- How does the business enablement ‘mindset’ impact your business?
- What does business enablement look like in practice?
- How to implement business enablement in your company - with step-by-step instructions.
The ‘business enablement mindset’ and what it means
Business enablement is a mindset that focuses on using whatever resources are available to help businesses succeed. This includes people, processes, and, of course, technology.
Too often, businesses get caught up in the latest shiny new object and think that if they just had that, everything would be better. However, the truth is that no single piece of technology is going to magically solve all your problems.
You need to have the right people in place with the right skills and knowledge while having processes in place that everyone understands and follows. Only then can technology be used effectively to support your business goals.
Impact of business enablement mindset
When businesses adopt a business enablement mindset, they can start to see technology as a tool to improve their business, rather than a hindrance.
They invest in technologies that will help them reach new markets and create new value for their customers. They empower their employees to use these technologies to be more productive.
Business enablement in practice
When you think of business enablement, technology might be the first thing that comes to mind. However, business enablement is more than just having the latest and greatest gadgets and gizmos.
It's a mindset - one that's focused on using every tool at your disposal to streamline processes, improve communication, and increase efficiency.
Improve communication
Technological business enablement is probably the most straightforward. Let us explore a piece of software designed to improve today’s communications.
VODIUM, a teleprompter tool for video conferencing, strives to help make your virtual meetings more effective by allowing you to maintain eye contact with your audience while reading your notes.
By utilizing this software alongside a platform such as Zoom, WebEx, or Google Meet, a company can transform from average customer service and mediocre reviews to leaving their customers feeling heard, acknowledged, and understood. Such a simple tool can have a huge impact on business’ success.
Keep your team organized
With so many moving parts, it can be tough to keep your team organized and on-track. Business enablement tools can help by providing a centralized place for everyone to access information and stay up-to-date with what’s going on.
This can be anything from a project management tool like Asana or Trello to a team chat app like Slack or Microsoft Teams.
Increase efficiency
There’s no shortage of time-saving technologies out there; if your team isn’t using them, though, they’re not going to do you much good. Business enablement can help make sure everyone is using the right tools for the job and knows how to get the most out of them.
Automation tools like Zapier or IFTTT can save you hours by automating repetitive tasks. Productivity apps like Evernote or Todoist can help you manage your time more efficiently!
Stay competitive
In today’s fast-paced business world, it’s more important than ever to stay ahead of the competition. Business enablement can help by giving you the tools and resources you need to stay on top of your game.
Market intelligence tools like Google Trends or Crunchbase can help you track your industry and see what’s happening in your market. News aggregators like Flipboard or Feedly can help you stay up-to-date on the latest trends and developments.
As previously mentioned, software like VODIUM will help you gain successful reviews and customer satisfaction, both valuable competitive edges.
Adopting the business enablement mindset
Step 1: Research the issues
Step back from your position in the company, or perhaps hire an outside eye to evaluate your business and identify areas that could use improvement.
For our purposes, let's choose customer engagement. You notice that while you can engage customers with an excellent website and smart SEO campaigns, they drop off somewhere along the way. You identify that you need to keep your customers engaged and up your customer service game.
Step 2: Research solutions
Now that you know exactly what you are looking for, it’s time to do some business enablement research. Is this a technology issue? Do your employees need some sales coaching or motivational assistance?
In the example above, it sounds like a combination of both. You notice that your employees spend their Zoom meetings reading from their notes and spend very little time engaging with the customer.
After doing some research, you find the perfect solution: VODIUM. Along with a sales coach, you may have found a suitable combination of business enablement.
Step 3: Commit
An important step to adopting a business enablement mindset is to commit to it. Leaders need to be clear about their intention in order to make it a priority for the organization. Once they've made the commitment, they need to start putting in place the policies, procedures, and technologies that will support it.
One of the most important things leaders can do to enable their employees is to give them the freedom to experiment and fail. Too often, companies stifle innovation by penalizing employees for taking risks. If leaders want their employees to be able to create value, they must allow them to take chances and learn.
The sales coach comes in and helps your employees feel empowered. Riding this high, you take this opportunity to introduce a new tool for your employees: a teleprompter that allows them to read their notes from the middle of the screen without their customers knowing. This way, they can maintain eye contact, smile, and keep the customers engaged.
Step 4: Track Changes
Now that you have implemented the business enablement and adopted the mindset, it’s time to see if it has been a success. Put checks in place to track customer satisfaction, engagement, and word-of-mouth referrals. This may be a survey after each Zoom meeting or a personalized phone call to check in. Whatever you choose, make sure it is trackable.
When leaders adopt a business enablement mindset, it changes the way they think about work and how it gets done. They start to see their employees as assets to be nurtured and leveraged, instead of cogs in a machine. They realize that by enabling their employees to succeed, they are also enabling the company to succeed.
Enable your business to outperform the competition with VODIUM
Leaders need to create an environment that supports and encourages business enablement. This means having open communication channels, encouraging collaboration, and rewarding innovation.
When employees feel supported in their efforts to enable the company, they'll be more likely to succeed. By implementing a product like VODIUM, you can see how a small change like a teleprompter for Zoom can dramatically impact your success.
No matter what industry you're in, business enablement can help you get ahead. By keeping your team organized, improving communication, increasing efficiency, and staying competitive, you'll be well on your way to success. So what are you waiting for? Start enabling your business today!
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